How Much Does an AI Chatbot Cost in 2026? Pricing Guide for Europe

Short answer: in 2026, a business AI chatbot costs €1,500-8,000 to implement plus €100-500/month for maintenance, depending on scope. Off-the-shelf SaaS bots start at €30/month but rarely integrate with your systems; custom builds from scratch exceed €15,000.

Pricing by project size

Tier Includes Setup Monthly
Basic FAQ bot on web or WhatsApp, no integrations ~€1,500 €100-150
Pro Multi-channel, CRM & booking integrations €3,000-8,000 €150-300
Enterprise AI agents, ERP/PMS integrations, human handoff €8,000-15,000 €300-500

What moves the price

  1. Channels: web only vs web + WhatsApp + Instagram.
  2. Integrations: CRM, PMS, ERP, calendars — this is what turns a toy bot into a bot that actually closes enquiries.
  3. Knowledge base size and languages (Spanish, English, German…).
  4. Human handoff with full conversation context.
  5. Data protection requirements: EU-based hosting where the project allows it, encryption and data processing agreements, all defined in the contract.

Why a remote-first agency saves you money

Agencies with physical offices bake rent and travel into every quote. Altoestrato works entirely online for clients in Spain, Europe and worldwide, with every meeting scheduled in advance, so your budget goes into the bot, not the office.

Free 30-minute diagnosis

Book a free 30-minute diagnosis call, no strings attached: we map the automation opportunities with the most impact for you and give you a fixed quote. Email info@altoestrato.com.

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